Rock for IT Professionals
junction what’s your function?!?” Remember that song? I’m terribly sorry as it
will probably be stuck in your head for a while :-) For those who don’t know, it’s one of many educational
songs from Schoolhouse Rock, a TV animated series that ran from 1973 to 2009
designed to teach kids English grammar.
ago, I was invited to speak at an HP digital communications event. Honored indeed; I was asked to share Connects’ decades worth of
success in communicating with HP-Compaq-Tandem-Digital customers which I can attest
are as loyal to HP as Apple customers are to the forbidden fruit. During my
presentation, I was asked the brilliant question, "How do you ‘speak’ to our
I brought up my Schoolhouse Rock slide and shared that first; you need to know
who your customer is and then use the words/language they understand. And it’s really simple – CIO’s will respond
to more adjectives or descriptive language and practitioners respond to verbs
or action words that help them get the job done.
HP’s narrative is around The New Style of
IT. In response to your inquiries, I
thought I would help turn this descriptive language into verbs that you can
The New Style of IT
The New Style of IT, which we see as
a transformational shift bridging the consumer and enterprise experience, has
almost unprecedented reach and impact. Every generation has had an industry
that changed the fabric of society, and over the last 40 years, IT has been
that defining industry. It has changed not just business processes and personal
productivity, but the very ways people communicate and collaborate.
For HP customers, this New Style of IT promises
simplicity, greater agility, speed and lower costs. It is driven by the
interrelated trends of Cloud, Security, Mobility and Big Data. And yet, with
great opportunity comes great challenge. HP customers are looking for help
from trusted advisors to understand how they navigate this brave new world. And
they need comprehensive solutions that solve their toughest business problems,
not just a set of disparate IT assets.
Converge IT components into a single, optimized
solution, which can include servers, storage, networking, and software for IT
infrastructure management, automation and orchestration, which should include
policy-driven centralized management of IT resources.
Anytime/Anywhere (Mobility, Cloud, Networking)Secure Applications, Systems,
Network (Enterprise Security)
Analyze data both structured
and unstructured (Big Data – HAVEn)
Store massive amounts of
information using a
single architecture to deliver primary storage platforms on optimized all-flash
arrays (Enterprise Storage, 3Par, HP StorServ)
Deliver information to data
consumers efficiently and on demand against demanding SLA’s. (Servers)
Bringing these verbs together into
a holistic strategy IS the New Style of IT.
The big question for both CIO’s
and key influencers of data center investments is, "When do I invest in
converged solutions?” While there is no ‘one size fits all’ answer, the reality
is, a stay and hold position is unsustainable and new investments must factor
your capital depreciation strategy.
What I do like about HP’s message
is that it’s staying true to its DNA while showing customers that you can now converge
HP’s enterprise technology products/solutions together for optimal business
Who wants this? Everybody!
You’ve heard me refer to DNA
integrity in several blog posts – once you stray, you lose your identity as an
individual or as a company.
I hope you’ve enjoyed this episode
of Schoolhouse Rock brought to you by the letters I and T (with a little
‘Sesame’ on top)!